Provide strategic leadership and oversee channel marketing efforts inclusive of digital and B2B initiatives that will extend the reach of the brand and further drive relevance.
Duties and Responsibilities:
Set the digital strategy and define USCCA’s digital roadmap
Lead a team of managers that will oversee digital marketing initiatives including SEO, SEM, email marketing, PPC and digital agencies
Lead a team focused on growing our B2B presence through our world-class training program and our retail partnership efforts.
Work with cross-functional teams to define and execute integrated campaigns focused on new membership growth and member retention efforts
Own channel P&L to drive sound business decisions through top-line growth and cost control
Work with marketing team in collaboration with sales, brand and finance to develop strategic initiatives
Lead the development and execution of market communication plans for new product launches
Establish, measure and analyze KPI’s to understand initiative performance and effectiveness
Understands economic and industry trends that impact our business
Has a deep understanding of market research/consumer insights to ensure marketing executions are customer-led and drive relevance.
Accountable for management reporting on marketing campaign efforts
Skills/Abilities and Education Requirements:
10+ years of marketing experience, preferably working in a channel-specific capacity
Experience leading high performing teams and shaping / leading growth vision and marketing strategy
Prior experience leading digital and B2B marketing teams
Demonstrated capability developing & leading new/innovative ideas through collaboration and execution
Effective project management, strong interpersonal, verbal and written communication skills
Solid analytical skills and problem-solving ability
Ability to and high comfort level for delivering presentations to all levels of an organization
Ability to manage deadlines in a dynamic, fast-paced work environment
BS/BA degree in Marketing or a related field of study
Demonstrates the Core Values of Delta Defense LLC